Home Options Fashion

WHEN IMAGINATION TAKES FLIGHT

Audrey Simon
Audrey Simon12/11/2020 06:00 AM GMT+08  • 7 min read
WHEN IMAGINATION TAKES FLIGHT
The BOSS x Justin Teodoro collection embodies everything joyful and playful
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

Joy and optimism is the focus in the BOSS x Justin Teodoro collection where he gives free rein to his imagination. Options discovers more about the designer and his thought process behind the collection.

This year has been one that will go down in history as the year no one will ever forget. While we cope with the fallout of the Covid-19 pandemic, BOSS collaborates with New York-based artist and illustrator Justin Teodoro to present a collection that will give our flagging spirits a much-needed lift.

The BOSS x Justin Teodoro collection embodies everything that is happy, joyful, and playful. Teodoro achieves this with two fun motifs: a pink heart and a blue star. These symbols represent love and dreams in a multi-channel campaign that will also feature an exclusive BOSS capsule collection for men and women.

In hot pink and vivid blue, Teodoro’s heart and star prints feature across the BOSS x Justin Teodoro capsule collection as they stand out against classic black and winter white. Along with a hand-drawn reinterpretation of the BOSS logo, the heart and the star appear both individually and as an all-over print, on shirts, skirts, bags, and more.

Highlights of the collection include a heart-print blouse with a tie neck, leather sneakers with printed soles, a reversible hooded jacket that can be worn in both bold and understated style, and a choice of heart and star iPhone covers.

“It has been a fluid and collaborative process from the start, and I am very excited,” says Teodoro. “Having my hand in such a wide scope, from prints to visuals and store windows, this was really a dream project for me.”

The designer tells Options about his experience working on the collaboration.

How did your relationship with Hugo Boss start?

The BOSS x Justin Teodoro collection is described as bringing joy and optimism to the holiday season. Is this your take on why we all need a bit of cheer at a very challenging time?

How did you approach this project with Hugo Boss? What was the creative process?

This is my first big 360° campaign project on a global level, so I am very excited about that. I have done collaborations before, but this would be the first with my name really attached to it. Having my hand in such a wide scope — from prints to visuals and store windows — was really a dream for me. This project would give me the chance to show my personality and style, while also partnering with such a global brand like BOSS that has such a huge reach.

Who is this collection aimed at?

This collection is aimed at the BOSS customer who wants something with a touch of whimsy and heart and emotion. What I love about this collaboration was that it combines the best of both worlds — amazing designs by BOSS that its customer can instantly click with, mixed with my illustrative touch on it to add a fun sense of individuality.

If you had to choose one item in this collection, what would you pick and why?

Is there a deeper reason behind the heart and star motifs? What is the significance?

What or who inspires you?

I draw inspiration from a lot of things — music, film, fashion, art, people. They are definitely the themes that run throughout my work. But it could even be a random inspiration that strikes me. I always think of art as a conversation, so the inspirations can take a lot of different and exciting turns as you go along.

Is it correct to say that you have moved from designing to illustrating? What is the synergy between the two?

What brings you joy and what makes you optimistic?

What’s coming up for you in 2021?

I always just try to keep my creative momentum going — I have a few pro- jects in work and am always making sure that I am drawing as much as I can and being inspired. But more importantly what I am looking forward to the most is 2021 being the year when we can all be finally re-connected with family, friends and loved ones.

×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.