
Scores of Instagram influencers from around the world posted images modelling the US$2,000-plus bags on the same day that Dior released its own campaigns.. Designer Virgil Abloh, who rose to prominence as creative consultant to Kanye West and runs the cult streetwear brand Off-White, showed his debut collection as head of Louis Vuitton’s menswear in June. The push for new products has gone beyond seasonal fashions and handbag launches: Last year, LVMH went so far as to create a new makeup brand from scratch in partnership with Rihanna. LVMH chairman Bernard Arnault has said that the brand, Fenty Beauty, is on track to reach €500 million ($790 million) in sales this year.