SINGAPORE (Jan 21): Individuals from diverse cultures and backgrounds are fronting major campaigns.
Burberry celebrates family traditions and togetherness this Chinese New Year
The luxury British fashion house has unveiled its Chinese New Year campaign, starring new brand ambassadors and actresses Zhao Wei (left) and Zhou Dongyu.
Shot and directed by photographer Ethan James Green, the campaign puts a modern spin on the concept of the classic family portrait. “The campaign draws on the concept of families reuniting for the most important holiday of the year, and represents a sense of belonging, but in a very fresh way,” says Lost in Hong Kong star Zhao in a statement. “It was great fun being back on set with Zhou Dongyu — I enjoyed it very much!”
“A family portrait is a very simple concept, but the ceremonial sense behind it holds so much more,” says Soul Mate star Zhou. “For me, being able to go home once a year to spend quality time with my family is something I value above all else, and I wouldn’t trade it for anything.”
The campaign features classic fashion pieces such as Burberry archive-print scarves and trench coats, but they are combined with more streetwise pieces, including hoodies and joggers. The collection itself is now on sale globally online and in-store.
Burberry is building up a solid base of famous ambassadors and muses, with recent campaigns featuring supermodel Naomi Campbell, actress Kristin Scott Thomas and fashion icon Kate Moss.
Michael B Jordan is the new face of Coach menswear
The nostalgic “Americana” theme of the shoot, which was captured by photographer Craig McDean, is underscored by actor Michael B Jordan’s outfits, which include a colourblock shearling jacket, a blue leather moto and a patchwork leather MA-1 jacket. In addition to the fashion campaign, Jordan will also act as the face of the brand’s fragrance collection for men.
Coach creative director Stuart Vevers says the partnership with Jordan is organic. “He has been a true supporter of Coach, so it felt like a really natural step to collaborate more closely and create a partnership we can take to the next level.” “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values,” Jordan says in a statement. “I’m honoured to be a part of Stuart’s vision and creative process.”
Jordan is the latest star signing for Coach, which has hit the headlines over the past few years for its collaborations with pop star and actress Selena Gomez. The duo has been working together since 2016, when the social media sensation was snapped up as an ambassador for the label.
The campaign comes after a busy year for Jordan, who hit the big screen with standout roles in Black Panther and Creed II.
Banana Republic re-releases ‘dissent collar’ necklace made famous by Ruth Bader Ginsburg
The fashion brand has launched a limited-edition version of the necklace that first hit the shelves in 2012, and will be directing half of the sales profits to the American Civil Liberties Union (ACLU) non-profit Women’s Rights Project.
The project, which champions economic rights for women via legal reform, was co-founded by Bader Ginsburg, the iconic women’s rights advocate and Associate Justice of the Supreme Court of the United States.
Ryan Reynolds is ambassador for Armani Code fragrances
Ryan Reynolds, whose wife is actress Blake Lively, started his acting career on sitcom Two Guys and a Girl, and went on to star in a string of movies, but is best known for his more recent role as Marvel Comics anti- hero Deadpool.
This appointment as the latest Armani Code ambassador will initially see him star in a dedicated campaign for the Armani Code Absolu fragrance, which will be directed by Reed Morano, Emmy Award winner for the series The Handmaid’s Tale, with photography by Matthew Brookes. The campaign will be unveiled worldwide in February.
This article appeared in Issue 865 (Jan 21) of The Edge Singapore.