Jewellery and fashion of the past make a stop in 2020
The bigger the better
Seen on the catwalks of numerous major designer labels during the Fall/Winter 2020–2021 shows, oversized jewellery seems to have won over legions of fashion fans from across the world. According to the latest report from the global fashion search platform Lyst, searches for chunky gold necklaces increased by 113% over the last 12 months, a clear indication that blingy styles are back.
For this report, Lyst analysed the online shopping behaviour of over 9 million consumers who conducted online searches and made purchases online across some 12,000 brands and retailers over the last 12 months. The verdict? Discreet jewellery pieces are no longer the most in-demand as bolder, shinier and more exuberant designs take the lead.
The search platform reveals that 68% of jewellery shoppers searched out gold pieces in 2020. In addition to oversized necklaces, a particularly hot commodity when made in the most precious of metals, gold hoop earrings are also in the spotlight with a 51% increase in searches over a year. And more generally, oversized and layered jewellery — in short, pieces which are easier to see from afar — are stirring up interest among online shoppers, like chokers featuring large chain links or crystal pendants, which have seen a 225% rise in searches over a year.
Whoever said jewellery was just for women? Male shoppers are no longer holding back when it comes to expressing their style with precious pieces. Lyst reveals that searches for men’s jewellery recorded an uptick of 150% over the last 12 months. And while men are responsible for 57% of the searches for silver chain necklaces, they are also increasingly interested in pearls, with the term “men’s pearls” seeing a 17% increase in searches over the year.
And it seems that actor Timothée Chalamet, who wore a vintage Cartier brooch to the last Oscars ceremony, has clearly boosted the image of that piece with 20,000 shoppers looking for similar styles following the event.
Other jewels on the rise this year are shell necklaces (up 56%), cherry blossom earrings (up 17%) and ethical jewelry (up 20%).
Welcome to the ‘70s
The most-loved garments of the 1970s will, more than ever, be in style this fall with the new collection from Inès de la Fressange for Uniqlo. The stylist and former model has created an entire wardrobe celebrating feminine independence and the fashion from the decade marked by icons like Jane Birkin and Françoise Hardy.
Liberation of the body, independence, freedom: the ‘70s were marked by major changes for women, and this included in fashion. The style of that decade will be front and center this fall, judging from the presentations dedicated to Autumn-Winter 2020 and the season’s first collaborations.
Inès de la Fressange’s new collection is a testament to the return of ‘70s fashion. Fifty years on, in this “body positive” moment, the French designer celebrates feminine independence and ‘70s fashion with a collection of readyto-wear inspired by icons like Jane Birkin and honours a principle she holds dear: Giving women the possibility of feeling beautiful in comfortable clothes.
“Many women of that time aspired to live a life unhampered by traditional norms that had narrowly defined their role. Those empowered, independent women sparkled; they began to design the life of their dreams and create their own fashion styles,” said de la Fressange.
The designer has created a 39-piece ready-to-wear collection referencing three of the dominant inspirations of the ‘70s: bohemians, the “neobourgeoisie” and tomboys. The result is a lot of knit, pleated skirts, wrap dresses, divided skirts, faux shearling coats, ribbed velvet pants and tweed jackets.