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Keeping things bright and cheerful

AFP Relaxnews
AFP Relaxnews • 5 min read
Keeping things bright and cheerful
Stackable jewellery makes a statement while Le Bon Marché strikes an optimistic chord with a colourful exhibition 
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Stackable jewellery makes a statement while Le Bon Marché strikes an optimistic chord with a colourful exhibition

SINGAPORE (June 12): With the summer season approaching, the trend for more colour in ready-towear and accessories is exerting an increasing influence in the world of jewellery.

The most recent Stylight report even notes a growing interest in colourful beads and rainbow stones — cheerful adornments that make use of both of these could well provide a morale-boosting addition to your wardrobe when the ongoing health crisis finally comes to an end. Pink and yellow, in bright and pastel versions, and also zebra prints will likely figure large this summer. But what about jewellery to add finishing touches to highly sophisticated looks and casual outfits?

With an analysis of the purchasing behaviour of 12 million monthly users on its various international platforms, the fashion search engine Stylight is offering an insight on emerging trends in jewels for the coming season. If its conclusions are to be believed, it will be very difficult to avoid adding a touch of colour to summer looks, given the resurgence of vibrant hues in the world of jewellery. Stylight reports a 1,134% increase in clicks for rainbow stone jewellery this year when compared to 2019.

And this applies across all categories: For natural, semi-precious and precious stones. The report also notes a similar enthusiasm for colourful beads with a 478% increase in clicks on this category in one year. Animal-inspired jewellery are in the spotlight this summer, notably with the revival of Cartier’s Panther line.

From the depths of the ocean to tropical jungles, animal jewels will be everywhere in the coming season. A development that has not escaped the attention of fashion addicts, who are no doubt responsible for a 1,939% increase in clicks on the category over the past year.

Stacking and layering

Another trend inspired by the runways and the world of ready-to-wear is layering, which plays on different lengths of necklaces. Having emerged last year, the vogue for layers has been marked by a growing enthusiasm for chunky jewels and chains. Clicks for chain necklaces have increased by 175% in one year, while those for flat herringbone chains are up by 4,387% over the same period.

Meanwhile, stackable rings have also been the subject of renewed interest from internet users with a 1,669% increase in clicks. This trend is far from new, but has evolved considerably for this summer with the launch of sets of rings that can be stacked according to your tastes, desires, and mood of the moment.

To compile these results, Stylight analysed the purchasing behaviour of its 12 million monthly users in different jewellery categories, comparing the clicks from Jan 1 to April 30 this year, to those over the same period in 2019.

Le Bon Marché’s colourful exhibition

After two months of lockdown (and closure), Parisian department store Le Bon Marché Rive Gauche in Paris has decided to sound a note of optimism with the exhibition En Couleurs! which is a profusion of pink, yellow, blue, tiedye, patterns and embroidery. What is it about a dose of colour to dispel the memory of dreary weeks of lockdown? In these difficult times, any initiative that aims to restore morale with a moment of joy is more than welcome.

For its spring exhibition, Le Bon Marché Rive Gauche has thrown open its doors to vibrant, sparkling and vitamin-rich colours, which have transformed all of its departments — fashion, jewellery, accessories, beauty, decoration and gourmet food — with an astonishing array of colour. Several brands are pitching in with this cheerful and energetic project. In the arena of fashion, tie-dye and colour block set the tone at this exhibition, notably with models by Stouls, Roland Mouret, Loro Piana, Rivieras and Cacatoès and such collaborations as Paul Smith x Liberty and Eres x Bonpoint.

Cosmetics are also brash and saturated with a riot of pop colours from Foreo, Seoulista, Aveda, Clinique and Yves Saint Laurent Beauty. Home decoration has not been forgotten. There are colourful interiors and chairs with bold motifs from Philippe Model, stand-out cushions from Harmony and vibrantly coloured ceramics from Les Guimards are in the spotlight. For its part, the Grande Epicerie de Paris has been flooded with packaging and dishes in a dazzling array of hues. Even the food stands are decked out with colourful creations!

An ode to craftsmanship

The exhibition also offers an opportunity to celebrate craftsmanship with a focus on traditional techniques from all over the world. Guest of honour Loewe x Paula’s Ibiza highlights knowhow from the Balearics in Spain while Antik Batik presents a capsule of wares inspired by Mongolia and Guanabana offers a selection of handmade accessories from South America.

Several brands have also presented their take on dreamcatchers, a final theme that evokes colour, travel and traditional crafts. These protective charms are present in the form of embroidered motifs and decorative adornments on clothing lines, while also providing inspiration for jewellery and accessories.

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