Born to dare
David Beckham’s life journey embodies the daring values that have made Tudor what it is today

The Tudor “Born to Dare” campaign is supported globally by ambassadors whose life achievements are a direct result of a daring approach to life; David Beckham is one of them. Beckham, a British icon and one of football’s most talented players, may have retired from professional football in 2013, with an impressive win of 19 major trophies and an OBE (Officer of the Most Excellent Order of the British Empire), but he is still one of the most coveted people, when it comes to product association.

Tudor wants to send out a message that daring individuals have long chosen the brand, while achieving the extraordinary on land, ice, in the air and underwater. This was also the vision of Hans Wilsdorf, founder of Tudor, who manufactured Tudor watches to withstand the most extreme conditions. It also finally tells of the singular approach Tudor is known for today, having pioneered major trends within the watchmaking industry.

Of the association, Beckham says, “Especially as an Englishman, I think you really appreciate a nice suit and a nice watch. They go very well together.” A long-time wristwatch lover, Beckham became acquainted with Tudor through its sibling brand, Rolex, of which he owns several timepieces. He adds, “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand — one of adventure, pioneer diving and daring expeditions. I was instantly hooked.”

Beckham wears the Black Bay S&G, a vintage-inspired steel-and-gold diver’s watch, as well as the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre, drawing upon Tudor’s diving and motorsports heritage.

It’s all about the journey
The Louis Vuitton Travel Books series adds three new destinations to its collection — Hawaii, Mexico and Tokyo. These beautifully illustrated books take you on a journey through the eyes of renowned and promising artists, achieved through various styles such as drawing, painting, cartoon and manga. The books are available at Louis Vuitton Island Maison at Marina Bay Sands, Ngee Ann City and ION Orchard, and cost $86 each.

Bell & Ross celebrates F1
Bell & Ross celebrates its partnership with the Renault Sport Formula One Team as official watch partner with a new limited edition collection, the BR RS17. The design of the exceptional watches, made for F1 drivers, is inspired by Formula 1. The case is made of Carbone Forgé to withstand shock and rocker-type push buttons activate the chronograph function with great accuracy. A tachymeter scale is designed for calculating racing speeds, while colour segmentation makes measured time easier to read. Finally, the BR RS17 is finished with a sporty flair with a strap of rubber and carbon fibre.

Laureato family is back
This year sees the birth of a complete Laureato family, incorporated within the Girard- Perregaux core collection. Originally born in the 1970s, the iconic Laureato model has been reintroduced with the Tourbillon with Bridge, resulting in a distinctive Haute Horlogerie timepiece with sporty lines and classic elegance. The Laureato Tourbillon features a 45mm titanium case studded with gold and housing the GP09510 calibre. This movement is also one of the very rare tourbillons to feature a self-winding mechanism and almost the only one to offer it in the form of a micro-rotor made of gold.

Superheroes
Jean P aul Gaultier has launched two new fragrances that pay tribute to Superman and Wonder Woman. Each comes with its own distinct scent. Jean Paul Gaultier Le Mâle Eau Fraîche has a masculine mix of neroli, sage, mint and sandalwood. Jean Paul Gaultier Classique Eau Fraîche for women contains ginger, lemon sorbet, jasmine tea and vanilla.

Courting style
Tennis legend Novak Djokovic is the new Lacoste style ambassador on and off the court. Lacoste has created a clothing line that is designed to give the utmost comfort. Special ergonomic stitching is used to prevent chafing — a discomfort that most athletes suffer. The collection comes in shades of blue, white and red.

This article appeared in Issue 782 (June 5) of The Edge Singapore.