AMG is the three-letter passcode to the absolute speed and power of Mercedes-Benz. The models with racier bodies and larger wheels are more aggressive, sporting a menacing stance that beckon one to take a closer look into the caged fury — AMG’s manifestation of the famous “One Man-One Engine” mantra — concealed within. Surely, one wants to find out how founders Hans Werner Aufrecht and Erhard Melcher, the two Daimler-Benz engineers-turned-motorsports visionaries, transformed a performance brand that has been at home on the road to the racetrack. “Welcome to AMG in Affalterbach. You’re joining us on a tour of the most important parts of our home. This is where we build the platform for the future,” the booming voice of Gerhard Bensegger, our guide for the day, reverberated throughout the lofty Customer Centre. This was our first port of call, the portal to the world of AMG where attentive staff unveil new metal and bring customers up to date on the current status of motor sport’s high-performance technology. A fleet of sporting machines soon to hit dealer showrooms crowded the lobby, all echoing the same sharpened design profile of wider wheel arches, road- hugging lower bodywork, and the distinctive bulges on the hood that draw your attention to the hand-built powerhouse beneath. In a corner, an intimidating AMG GT R in fetching Green Hell Magno (a colour named after the infamous North Loop of the Nürburgring racetrack) sat regally, screaming “drive me”. It is a looker that adroitly toes the line between sporty and swank. Bensegger sneaked in some trivia during his commentary as we crossed over to the Performance Studio. “The private residence of Aufrecht is still integrated in the AMG headquarters, parts of which can be found in the building opposite the Customer Centre,” he said. We could not help but wonder: what would have happened if Aufrecht — the “A” in AMG — who was working on the 300 SE racing engine — had given up when Daimler- Benz discontinued all motor sport activities in the 1960s? The thought of a racetrack without the commanding roar of a Mercedes-Benz racing engine, which later entered Formula One, seems almost unthinkable. In a motor world teeming with countless choices, the only one true luxury perhaps is being unique. The Performance Studio — the “Factory of Dreams” — allows automotive masterpieces to be customised, from the tailoring of the interior to special paintwork, leather upholstery, carbon- fibre trim and bodywork modifications. AMG has proven a point — that details matter, and the result is a one-of-a-kind trophy customers can proudly flaunt. The schooling in AMG’s intricate craftsmanship is incomplete until you make it through the doors of the Engine Factory. Bensegger gestured us towards the enginebuilding facility and the sight of a workstation buzzing with staff installing everything from piston rings to cylinder heads elicited an audible gasp. Every engine has a unique plate with the builder’s signature engraved on it that further reinforces AMG’s much-lauded “One Man- One Engine” philosophy. AMG, behind the wheel
With introductions and a coffee break at the Private Lounge finally out of the way, our real courtship with an AMG beauty properly began. Our date came in the form of a convertible GT C Roadster, whose technology and technical refinements were trickled down from the flagship GT R. Its predatory growl instantly made us nervous because: (i) it is a beast that wrings 557 horsepower from its twin-turbocharged four-litre V8 engine, which means you can sprint up to 100kph in 3.7 seconds; and (ii) we were not dressed “cool” enough to be seen driving with the top down. But who cares? Could anyone ask for a better accessory than a sports car?
Half a century on and Mercedes-AMG has grown from a two-man company to an automobile stronghold synonymous with cutting-edge technology and outstanding engine expertise. Ten new models were added to the AMG portfolio last year, and performance- minded customers can now choose from over 50 models, from the most powerful standard-production four-cylinder compact to the S 65, the epitome of elegance with a superior 12- cylinder engine. From saloons and estate cars in various output classes to an extensive range of SUVs, coupés, cabriolets and roadsters, one can, in fact, have it all. The Affalterbach-based headquarters, supported by nearly 1,500 employees and 60 master engine builders (some of whom, we are happy to report, are women), continues to underline its status as a highly dynamic sports car brand while emphasising its motor racing pedigree. Let us not forget that the highly-touted GT models are the second sports car family to be developed solely in-house, following the SLS AMG. And, as a treat for aficionados, the Mercedes-AMG family will debut Project ONE, a hypercar with high-performance hybrid drive straight out of Formula 1, at the Frankfurt Motor Show (Sept 14 to 25). A car will truly showcase its capability when it is brought to the edge of its ability, and this especially rings true for a brand that helps drive the pulse of the automotive industry. AMG’s journey, which has been a triumph of imagination, style and rarefied status, does not end in one’s garage, or before a chequered flag. Ultimately, AMG’s goal is about challenging the limits of physics and bringing pure satisfaction to perform ance enthusiasts, even after the on-track euphoria has long passed. Here’s to another 50 years. Kong Wai Yeng is a senior web writer with the Options desk at The Edge Malaysia This article appeared in Issue 795 (Sep 4) of The Edge Singapore.
