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Omnichannel shopping and environmentally-friendly designs at Toyota’s revamped showroom

Jasmine Alimin
Jasmine Alimin • 3 min read
Omnichannel shopping and environmentally-friendly designs at Toyota’s revamped showroom
Toyota now blends physical and digital engagements to craft a truly immersive and streamlined online to offline experience
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Inchcape Singapore, the foremost global automotive distributor in the region, is proudly reasserting its unwavering commitment to providing customers with elevated and fluid vehicle buying encounters. This exciting declaration comes as they introduce their cutting-edge Omnichannel platform, revealed during the grand opening of their state-of-the-art Toyota Showroom on Aug 24. This innovative platform is set to offer a comprehensive and smooth blend of physical and digital interactions, promising a complete and harmonious journey for every customer.

Having undergone a complete transformation, Toyota’s showroom at 33 Leng Kee Road now boasts a modern look and lifestyle-oriented ambience, with distinct zones catered to the diverse lifestyles of its customers.

As you walk-in, there’s an open coffee bar for those that need a quick Nespresso fix. Toward the back, you’ll find key car models segmented by different lifestyle needs such as sport cars, family cars and sedans.

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We appreciate the open and inviting concept that offers collaborative spaces for customers to speak with the sales reps. For the workaholic, there are open desks for you to answer that quick email while you wait to collect your car.

There’s also a retail corner of lifestyle items, like bicycles and golf apparel, to give the consumer a peek into their new life as a Toyota owner. Another important aspect is the brand’s move toward carbon neutrality with environmentally-friendly details such as solar panels and energy-efficient LED lights.

See also: Audi Q4 e-tron & Q4 Sportback e-tron launched at its ION Orchard pop-up boutique

In line with its ‘Customer First’ philosophy, the enlivened space aims to be more than just a showroom. It blends physical and digital engagements to craft a truly immersive and streamlined online to offline experience for every customer. Leveraging the Digital Experience Platform (DXP), the Toyota website now offers an interactive way for customers to explore different models and create their ideal car using the 'Build and Price Configurator'. This tool lets them customise their chosen vehicle with options like body colour, interior features, accessories, and even provides insights into financing and insurance - all with just a few clicks.

When customers visit the showroom, friendly and attentive sales consultants are ready to provide tailored assistance based on the preferences they've set up in their online 'My Account'. These choices can be projected onto the showroom screen, perfectly matched with physical colour samples and seat fabrics on display.

"Our Omnichannel platform together with the all-new Toyota Showroom exemplifies our commitment to going the extra mile for our valued customers,” says Ng Khee Siong, Interim Managing Director of Inchcape Singapore

“Our goal is to make the car purchase experience more convenient and seamless across all touchpoints, such as physical showrooms, websites, mobile apps, social media, and more. We aim to deliver excellent services, comprehensive support and better engagement for our customers throughout the journey from vehicle selection, purchase, personalised on-boarding, trade-in and aftersales care."

To Ng, your car journey doesn’t end after you purchase the car. Inchcape Singapore's dedication to creating dynamic experiences extends to aftersales support as well, maintaining customers’ cars in optimal health for the best driving quality. Customers can easily book service appointments, purchase service package or needed services, and even request for a quotation on body work through online tools such as the Toyota Always app and website.

When arriving at the service centre, a newly introduced SMART Q System can recognise customers based on their license plates and send queue tickets via automated SMS. This not only enhances the overall customer experience but also significantly improves waiting times by up to 30 per cent. For more information, visit

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