Mercedes-Benz may have a firm grip on the competitive executive sedan segment but rival carmakers have been attacking this market share by adding refinement and luxury to their new models. To keep its loyal fan base coming back, the luxury German carmaker has to ensure that each new launch has a wow factor. Its cars have a strong reputation for good handling, drivability and practical technology, on top of comfort and class. So you could say the pressure was on the new E300 to not only match its E-Class predecessors, but to offer something extra. Based on looks alone, this new generation of Mercedes means business. The sleek, curvy-backed models that typify the latest breed of cars are designed to bring in new, younger drivers while still keeping a tight hold on diehard fans. But while looks are important, they aren’t enough to convince buyers. That usually means offering greater luxury and comfort to win them over. In that department, the E300 is a clear winner.

Price: $312,888 inc COE
Engine: 1991cc, 4-cylinder,
in-line, 16-valve, turbocharged
Power/torque: 241bhp/370Nm
Fuel consumption: 6.9l/100km
0-100kph: 6.2 seconds
Top speed: 250kph Justin Harper is a freelance journalist with a passion for all things fast This article appeared in Issue 801 (Oct 16) of The Edge Singapore.