Don’t let sensitive skin stop you from achieving brighter skin. With Cetaphil Bright Healthy Radiance, now you can.

Did you know that about 60–70% of women and 50–60% of men reported having some degree of skin sensitivity? Skin sensitivity is not only presented in red and irritated skin, but also in subjective sensory effects such as, itching, burning, stinging, tightness and dryness.

Depending on varying degrees of skin sensitivity, only certain skincare products can be used such that the skin stays calm. That means people with sensitive skin are often stuck using only products that cater to soothing sensitive skin and not being able to concentrate on other facial goals, such as brightening and reducing pigmentation.

But now, Cetaphil, the brand that is well-known for its skincare products for those with sensitive skin, is bringing you a new range of products that can help you achieve brighter, more radiant skin.

The Cetaphil Bright Healthy Radiance range is developed with dermatologists and formulated with clinically-proven, proprietary Gentle Bright Technology that contains a blend of skin brightening ingredients, including Niacinamide (Vitamin B3) and Sea Daffodil. This range of products can help to boost brightness, reduce dark spots and even out skin tone in just four weeks of using the full range of cleanser, toner, day cream and night cream products. This range is also formulated to be gentle yet effective, making it suitable for those with sensitive skin to use.

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Some brightening skincare products, while helping to reduce pigmentation, may also contain ingredients that cause skin dryness or irritation. Cetaphil Bright Healthy Radiance range is specially formulated with proprietary Gentle Bright Technology based on three key considerations, keeping in mind those who also have sensitive and dry skin. These are: Achieving the right balance by focusing on anti-pigmentation efficacy while being gentle enough on the skin; targeting melanogenesis by addressing key pathways and factors of it; and delivering visible improvements by clinically-proven dark spots reduction in four weeks, illuminating the skin and bringing about an after-glow from within.

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Here in sunny Singapore, Cetaphil’s range of products is ever more so relevant to help combat the effects of the sun’s UV on your skin. Furthermore, Asian skin typically produces more melanin pigments compared to Caucasians. While the presence of melanin protects the skin from photo-damage, it also means that Asian skin is prone to developing spots, blemishes, scars, freckles and inflammation, causing skin to have uneven tone, become dull or hyperpigmented.

Start your skincare regime by keeping your skin clean with the Cetaphil Brightness Reveal Creamy Cleanser ($15.90) that washes away dullness, to reveal a clear, radiant complexion, without stripping away the skin’s natural moisture. Options had a chance to try this product and it not only helps to clean away impurities, but it does so without a tight or dry feeling after.

Follow up your cleansing routine with the Cetaphil Brightness Refresh Toner ($19.90) that helps to brighten and illuminate skin complexion for instant softer, and smoother skin. Either pat some toner on your fingertips straight to your face or use a cotton ball to spread it across your skin. This helps to prep your skin for the next step — moisturising.

During the day, prepare your skin for going under the sun with the Cetaphil Brightening Day Protection Cream ($39.90) that comes with SPF 15 to brighten, even out skin tone, and prevent dark spots while protecting skin against the damaging effects of the sun. Always remember to prep your skin with protection, be it your face or body, before going under the sun to prevent yourself from the harmful effects of UV.

Your skincare routine at night is just as important as it is in the day. After washing off the day’s grime and prepping your skin, slap on some of the Cetaphil Brightening Night Comfort Cream ($39.90) that continues the brightening process without irritation, at night while you sleep to reveal fresher, radiant skin in the morning.

Achieving brighter and more radiant skin does not have to be complicated or expensive. The Cetaphil Bright Healthy Radiance range is available now at all leading retail pharmacies and official Cetaphil online stores.