SINGAPORE (July 17): To commemorate the iconic Sacco bean bag chair’s 50th anniversary, W. Atelier and Zanotta, together with the DesignSingapore Council, have issued an open call for designers in Singapore to submit proposals for their own versions of the Sacco from now till Aug 3.
The award-winning Sacco chair was conceptualised in 1968 by three young designers from Turin, namely: Piero Gatti, Cesare Paolini and Franco Teodoro. Together, they came up with the revolutionary and recognisable Sacco bean bag chair; a light and transportable bag made of plastic and filled with semi-expanded polystyrene balls, resulting in the magical ability to be molded to any position of relaxation.
Themed “Urban Living the Asian Way”, the contest aims to show that Asian designers can integrate the essence of an Asian way of life through their designs, to enrich the lives of a wider global audience, beyond Asia.
It is required that design submissions must keep the structure of the Sacco unchanged, and that the contents of the Sacco cannot be replaced by other materials.
A total of 10 designers will be shortlisted to further develop their design concepts and work closely with Zanotta to bring their designs of the Sacco to fruition.
These 10 completed Sacco bean bags will be unveiled in a ceremony on 15 Nov this year at the W. Atelier Henderson Showroom, with the top three designs to be displayed in Milan at the Zanotta showroom at piazza XXV Aprile.
The remaining designs will be displayed at both the W. Atelier Henderson Showroom and House of W. Atelier at Bukit Timah until the end of this year, before all 10 are finally exhibited at the National Design Centre in 2019.
“We are very excited to be celebrating 50 years of the Sacco bean bag chair in Singapore with this design showcase, which has been organised with the support of the DesignSingapore Council. We really look forward to working with the 10 shortlisted designers who will be producing their very own versions of the iconic Sacco bean bag chair, which is a pop icon in its own right,” says Gani Atmadiredja, Managing Director of W. Atelier.
Visit the W. Atelier website for more details of the Sacco design showcase here