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STB, ESG, SDC jointly launch $45 mil SingapoRediscovers campaign to boost local tourism

Samantha Chiew
Samantha Chiew7/22/2020 04:40 PM GMT+08  • 3 min read
STB, ESG, SDC jointly launch $45 mil SingapoRediscovers campaign to boost local tourism
Can't travel anywhere? STB encourages you to enjoy the hidden gems in Singapore.
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SINGAPORE (July 22): Enterprise Singapore (ESG), Sentosa Development Corporation (SDC) and Singapore Tourism Board (STB) announced the launch of SingapoRediscovers, a campaign that supports local lifestyle and tourism business and encourages Singaporeans and residents to explore different sides of Singapore.

The agencies have set aside $45 million for the campaign and its supporting marketing initiatives. Through a wide range of partnerships with lifestyle and tourism businesses, business associations, community groups, and e-commerce platforms, the campaign will offer unique and value-for-money experiences, packages and promotions for locals.

This is the largest campaign introduced in Singapore to drive local demand, and the first since Step Out Singapore after SARS in 2003, and BOOST (Building on Opportunities to Strengthen Tourism) in 2009 after the Global Financial Crisis.

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