Singapore Telecommunications (Singtel) has announced the appointment of Dr Anna Yip as its deputy CEO of Singapore consumer business on Nov 20.

Yip will report to the CEO of Consumer Singapore and Group CEO-designate Yuen Kuan Moon.

Following her appointment, Yip will oversee the consumer business segment in Singapore. She will also be responsible for propelling the telco to become a leading digital services provider as 5G goes mainstream.

Prior to her role, Yip was the executive director and CEO of Smartone Telecommunications in Hong Kong and Macau since 2016. Yip is also a holder of an honours degree in Business Administration from the Chinese University of Hong Kong as well as a masters and PhD in management from Oxford University.

“Anna is an outstanding telecoms professional that will no doubt add notably to Singtel’s management bench strength and diversity,” says Yuen.

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“Her added experience in financial services and management consulting will also prove highly valuable as we accelerate our journey in the converging space of tech and telco. I look forward to having her on board to further distinguish our consumer business by leveraging her expertise in finance, technology and 5G to drive digital innovation and superior customer service in the mobile and home market,” he adds.

On her appointment, Yip says she is “very excited” to join Singtel when it is “leading the shift to ultra-fast 5G networks”.

“The uniqueness of its assets makes it truly differentiated from the competition across markets and I look forward to driving the push on 5G and bringing its benefits to customers,” she adds.

As at 3.51pm, shares in Singtel are trading 4 cents higher or 1.7% up at $2.43.