SINGAPORE (June 3): Gabriel Lim, CEO and co-founder of tech start-up Saleswhale, is a bundle of good humour and energy, barely sitting still during a 45-minute interview at the company’s brand new office in Suntec City. They have only just moved in, he says, in reference to the packing boxes and detritus strewn all over the place. Over by the wall of windows overlooking Marina Bay, a group of Saleswhale employees are tucking into boxes of pizza. All of a sudden, a gong sounds, causing them to cheer. “Everytime we close a sale, we ring the gong,” Lim explains, grinning.

Lim and his team certainly have reason to cheer. In April, Saleswhale secured US$5.3 million ($7.3 million) in Series-A funding, led by Monkshill Ventures and including existing backers GREE Ventures (rebranded as STRIVE) and Wavemaker Partner.

Saleswhale provides artificial intelligence (AI) “sales assistants” to help marketers follow up on leads and qualify them at scale. The bots send emails and brochures, answer questions and even set up appointments autonomously; the person at the other end is none the wiser. What this means is that marketers and sales teams are freed from the tedium of sending numerous emails to little or no response.

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook