SINGAPORE (Dec 20): Brands that use artificial intelligence (AI) to engage in detailed and explanatory conversations – seeking to place AI in real-life contexts – will be next year’s big winners, according to FleishmanHillard’s Tech Trends 2019: The Fads. The Fears. The Future. report, which was released Wednesday.

The report also found that augmented analysts is the next big thing and will go mainstream next year. AI’s potential to enhance human intelligence rather than replace it is central – consumers will want to understand both what augmented analytics means by itself, and what it means against technology’s other big trends.

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