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Impossible Foods awaits China nod as rival Beyond Meat muscles in

Bloomberg9/10/2020 7:22 PM GMT+08  • 3 min read
Impossible Foods awaits China nod as rival Beyond Meat muscles in
China is the biggest opportunity for alternative-protein makers after Covid-19 wiped out restaurant sales in the US.
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American fake-meat maker Impossible Foods Inc. is concerned about how long it might take to get a regulatory nod to enter China, as rival Beyond Meat Inc. deepens its push into the world’s biggest meat-consuming nation.

California-based Impossible Foods makes meatless burger patties and sausages using heme -- its “magic ingredient” made from genetically modified yeast -- which requires regulatory approval in China.

“We’re not worried about the outcome, we’re just worried about the timeline,” Chief Executive Officer Pat Brown said in an interview, adding that he was confident about the science behind his products. “I’m not losing any sleep” over the regulatory approval because “it’s just something that we can’t control.”

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