SINGAPORE (Oct 18): United Overseas Bank (UOB) today launched its pan-regional Engagement Lab (eLab), which enables it to personalise the way it converses and serves its Digital Bank customers.

The UOB eLab is the first dedicated unit set up by a bank in Southeast Asia that focuses on using the latest technology and behavioural insights to deepen customer engagement.

UOB will be setting up eLabs across its network of Asean countries, such as Indonesia, Malaysia, Singapore, Thailand and Vietnam.

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