Home News Startups, Entrepreneurs, Digital economy

UOB launches Engagement Lab to meet banking needs of Asean's booming digital generation

Samantha Chiew
Samantha Chiew10/18/2018 11:20 AM GMT+08  • 2 min read
UOB launches Engagement Lab to meet banking needs of Asean's booming digital generation
SINGAPORE (Oct 18): United Overseas Bank (UOB) today launched its pan-regional Engagement Lab (eLab), which enables it to personalise the way it converses and serves its Digital Bank customers.
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

SINGAPORE (Oct 18): United Overseas Bank (UOB) today launched its pan-regional Engagement Lab (eLab), which enables it to personalise the way it converses and serves its Digital Bank customers.

The UOB eLab is the first dedicated unit set up by a bank in Southeast Asia that focuses on using the latest technology and behavioural insights to deepen customer engagement.

UOB will be setting up eLabs across its network of Asean countries, such as Indonesia, Malaysia, Singapore, Thailand and Vietnam.

×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.