SINGAPORE (Aug 21): Synagie Corp, the e-commerce solutions provider, is set to provide brand store management services across Southeast Asia to online store giant Lazada.

On Tuesday, Synagie wholly-owned subsidiary BTFL and Lazada signed a memorandum of understanding (MOU) where Synagie will become a regional Lazada partner and provide services such as management, marketing and operations for selected brand stores. A brand store refers to the online avenues that companies operate on the Lazada platform.

With over 400,000 sellers and brands offering over 300 million stock-keeping units on Lazada, Synagie’s co-founder and executive director Olive Tai says the partnership will help both Synagie as well as its partners have greater market access and help accelerate their growth.

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