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Skincare app company leverages on treasure trove of data

Kok Xinghui
Kok Xinghui9/6/2019 07:00 AM GMT+08  • 5 min read
Skincare app company leverages on treasure trove of data
SINGAPORE (Sept 9): Everyone wants to look good, but it is hard to find the right product for each individual’s skin type. Oftentimes, people end up with tubes and containers of products they have bought and tried but found unsuitable. This is especiall
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SINGAPORE (Sept 9): Everyone wants to look good, but it is hard to find the right product for each individual’s skin type. Oftentimes, people end up with tubes and containers of products they have bought and tried but found unsuitable. This is especially so in less mature markets that have a more limited access to skincare. Into the picture comes TroveSkin, arming consumers with artificial intelligence through their smartphones that can detect skin issues, recommend products to deal with them and monitor the progress through daily selfies.

Launched in late 2017 in Indonesia, TroveSkin now has 1.2 million registered users. About 60% are from Indonesia, with the rest from Malaysia, Thailand, Vietnam and the Philippines.

TroveSkin partners e-commerce sites in the local markets and recommends products available on these sites — for example, Lazada in Indonesia. The app also creates content to educate users on skincare products and routines, and recently launched the TrovePoints system — where users participate in surveys for points that can be used to redeem products.

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