Skincare app company leverages on treasure trove of data

SINGAPORE (Sept 9): Everyone wants to look good, but it is hard to find the right product for each individual’s skin type. Oftentimes, people end up with tubes and containers of products they have bought and tried but found unsuitable. This is especially so in less mature markets that have a more limited access to skincare. Into the picture comes TroveSkin, arming consumers with artificial intelligence through their smartphones that can detect skin issues, recommend products to deal with them and monitor the progress through daily selfies.

Launched in late 2017 in Indonesia, TroveSkin now has 1.2 million registered users. About 60% are from Indonesia, with the rest from Malaysia, Thailand, Vietnam and the Philippines.