(March 1): Free Fire is a world unto itself. More than 40 million players log on each day to find weapons and battle it out till one character’s left standing.

It’s Sea’s marquee hit, a virtual landscape housing more people than the American population and the prime reason Chinese-born founder Forrest Li is climbing the real world’s wealth rankings.

The 41-year-old entrepreneur owns 13.8% of Singapore-based Sea, a stake now worth roughly US$1 billion ($1.35 billion), according to the Bloomberg Billionaires Index.

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