SINGAPORE (June 4): Ride-hailing firm Grab has launched its in-car sampling and retail passenger experience, Grab&Go, in partnership with New York-headquartered mobile marketplace operator Cargo Systems Inc.

Based on a model similar to Cargo’s in-car and digital platform, which is used by ride-sharing cars across the US, passengers of Grab&Go-equipped vehicles will be able to browse and retail products and make their purchases by entering a unique five-digit code on a digital menu via their smartphones.

Complimentary product samples will also be available to passengers from time to time. Kellogg’s, Biore UV, Novu and Unilever’s Japanese haircare brand Lux Luminique are some of the brands which Grab&Go is announced to have partnered to distribute such samples.

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