If you were tasked to raise half a million dollars, would you ask a hundred people to offer $5,000 each, or bug one tight-fisted millionaire to part with the full sum?

The way Agnes Siaw, executive director for FundedHere, sees it, the former is more probable for success.

“If everybody puts in $5,000, they’re not going to lose sleep and you know how to manage that. It can be a lot faster than getting one guy to give you $500,000,” says Siaw. “The whole idea is to democratise ownership.”

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