Despite its name and product, Flash Coffee is in the real estate business, says co-founder Sebastian Hannecker. With a goal to open an outlet every 500m in every major Asian city, location is key for the growing coffee chain.

“It’s very, very important to get great locations with a lot of foot traffic that are also not too expensive. The key pillar of our concept is to save on rent and pass the savings on to the customer, to have high-quality coffee at very affordable prices. So, the main cost lever is really real estate,” says Hannecker in an interview with The Edge Singapore.

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