SINGAPORE (June 15): E-commerce solutions provider Synagie Corporation has entered into a commercial partnership with GroupM Asia Pacific, the media investment group of WPP, to help GroupM’s clients in Southeast Asia to quickly set up their online presence and sell across multiple digital platforms across the region.

The partnership will make use of Synagie’s cloud-based, AI-powered platform, and real-time big data analytics to enable these businesses to manage their entire e-commerce processes – from inventory to warehousing and last mile delivery, from a single, integrated “back-office”.

GroupM, which is the media investment group of WPP, is the world’s leading media investment company. It is responsible for over US$50 billion (S$69.62 billion) in annual media investment through agencies such as Mindshare, MediaCom, Wavemaker, and Xaxis.

As at 10.13am, shares in Synagie surged 11.5% to 14.5 cents.