SINGAPORE (Dec 31): It has been 50 years since three young designers from Turin in Piedmont, Italy, joined creative forces in 1968 to come up with the Sacco beanbag chair — a simple but stylish design that continues to be a symbol of casual living and comfort today.  

To celebrate the 50th anniversary of this pop icon, W. Atelier and Sacco’s manufacturer, Zanotta, held an open call in July for designers in Singapore to submit proposals of their versions of the Sacco, based on the theme “Urban Living the Asian Way”.  

Supported by the DesignSingapore Council, the contest shortlisted 10 versions of the award-winning beanbag. These were showcased at an evening reception for about 80 guests at W. Atelier’s Henderson showroom on Nov 15. Guests included industry partners and members of the media.  

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