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STB expects Singapore's MICE industry to post strong recovery

Samantha Chiew
Samantha Chiew6/1/2022 05:00 PM GMT+08  • 3 min read
STB expects Singapore's MICE industry to post strong recovery
The Marina Bay Sands Convention Centre is expected to see an increase in demand for its spaces to host events. Photo: Unsplash
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Singapore’s meetings, incentives, conventions and exhibitions (MICE) industry is expected to post a strong recovery, following the city’s reopening to fully-vaccinated visitors with no quarantine and testing requirements, according to the Singapore Tourism Board (STB).

“The reopening of our borders without quarantine and removal of event capacity and zoning requirements were truly the game changers that the industry has been looking forward to,” says Richard Ireland, President, Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS). “With the robust event pipeline and launch of new meeting experiences, we are optimistic that we are on the right track towards the return of a vibrant and viable MICE scene in Singapore.”

With that, STB intends to ride on the growth momentum by launching an enhanced incentive programme for international MICE groups, and with a strong pipeline of events in 2022 and beyond, a full recovery for the MICE industry is expected in two to three years.

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