Home News Sector Focus

How FMCG retailers can gain the upper hand at the e-commerce game

Michelle Zhu
Michelle Zhu11/9/2017 3:26 PM GMT+08  • 3 min read
How FMCG retailers can gain the upper hand at the e-commerce game
SINGAPORE (Nov 9): Signs of strengthening growth and an increase in the number of products commanding a premium are beginning to emerge across the fast-moving consumer goods (FMCG) sector, according to Nielsen.
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

SINGAPORE (Nov 9): Signs of strengthening growth and an increase in the number of products commanding a premium are beginning to emerge across the fast-moving consumer goods (FMCG) sector, according to Nielsen.

Findings from the performance management company’s latest report, What’s Next in E-Commerce, points to strengthening growth in line adoption and spend around the world – and illustrates that the trend of slow or no growth in the FMCG sector is about to change.

Citing 2016 research data from eMarketer, Nielsen says FMCG e-commerce is set for exponential growth as total retail e-commerce is predicted to grow by 20% or an additional $2.1 trillion by 2020, compared to current total FMCG retail sales growth of 4% per annum.

For more insights on corporate trends...
Sign In or Create an account to access our premium content.
Subscription Entitlements:
Less than $9 per month
Unlimited access to latest and premium articles
3 Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.