SINGAPORE (July 14): Prudential Singapore says it will be sending its 5,000 financial consultants to go through a certification programme as part of its commitment to continuously invest in strengthening the capabilities of its financial consultants.

The programme, which will cover a range of topics including financial needs analysis, risk profiling, investment, and retirement planning, is developed and customised by the Singapore College of Insurance (SCI) in collaboration with Prudential.

The programme is also accredited by the Institute of Banking and Finance Singapore (IBF), the national accreditation and certification agency for the financial industry in Singapore.

Financial consultants who complete the certification programme will be awarded the Certificate in Financial Needs Analysis and Plan Construction (Cert FPC).

The course aims to maintain a high standard of financial advisory from Prudential’s team of consultants, for them to better serve Singaporeans’ growing need for more sophisticated protection and other solutions.

The course will be rolled out this month. Following the completion of the course, Prudential will have the highest number of IBF-certified financial consultants in the life insurance industry.

“Our financial consultants help our customers with some of their biggest financial decisions. It is imperative that we remain committed to investing in their professional development so they can continue to provide our customers with the highest level of financial advice and meet their rising expectations,” says Prudential’s Chief Distribution Officer Odd Haavik

“IBF-accredited programmes are benchmarked against both industry and international standards. With a fully IBF-accredited agency force, customers can be assured of a consistently high standard of financial advisory from the Prudential financial consultant they engage,” he adds.

“We believe that the collaboration with Prudential through the Cert in FPC programme will drive higher service standards for the industry, and pave the way for an enhanced, professionally-driven insurance market,” says Karine Kam, CEO of SCI.

“Prudential’s Financial Consultants who successfully complete the IBF-accredited Cert FPC training programme will join the IBF Community of certified financial professionals who are committed to skills development and industry excellence. Faced with rapidly-changing market conditions, we must embrace the new norm of constant upskilling. We are glad that Prudential is proactive in helping its agency force be ahead of industry changes and be future-ready to meet the needs of their customers,” says Rachie Hui, COO, and head of standards at IBF.