SINGAPORE (Mar 13): The Great Room’s co-working space in Singapore’s Centennial Tower doesn’t look like your average office. The floor is marble, the finishings are brushed gold and there’s coconut water in the pantry fridge. It’s a step up from the sector’s more utilitarian offerings, and the pricing reflects that.

Co-founder and Chief Executive Officer Jaelle Ang is betting her clients can afford to spend even a bit more. The Great Room Offices Pte has just signed with Raffles Hotel to open its fourth location in the city. The first co-working space in a six-star hotel, it will occupy 15,000 square feet in one wing when the iconic property reopens after a major refurbishment later this year.

At The Great Room’s existing Singapore locations, membership for a dedicated office (as opposed to a hot-desk pass) starts from $2,500 a month. Ang says that’s about 20% higher than WeWork Cos., but that customers enjoy a 40% uplift in terms of other things like privacy, security, acoustics and quality of fit-out. Raffles will be more expensive again.

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook