SINGAPORE (Apr 30): Over the past decade, a whole host of start-ups have disrupted everything from retailing to transport with an asset-light and ­technology-heavy approach to business. Now, some of them are investing in assets associated with the traditional players they vanquished.

For example, Amazon.com opened a bookstore in New York in May 2017 and a supermarket in Seattle in January this year. Closer to home, Singapore-based budget accommodation platform RedDoorz has opened its own physical hotel here. Elsewhere, food delivery start-up Deliveroo has been experimenting with setting up “delivery-only” kitchens for restaurants to expand their reach. Deliveroo has already launched two such kitchens in Singapore — one in Katong and another in Kallang.

“The idea is that we can help restaurants expand into areas where they don’t have a physical presence. We [find out] what customers want in a particular neighbourhood and the cuisines that aren’t in those neighbourhoods. We then develop relationships with top restaurants to bring them into those areas,” says Will Shu, CEO of Deliveroo.

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