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Went digital, also died. Going digital itself is not a strategy

Tong Kooi Ong
Tong Kooi Ong12/6/2017 09:45 AM GMT+08  • 8 min read
Went digital, also died. Going digital itself is not a strategy
SINGAPORE (Dec 4): This is the second instalment on my views about the newspaper industry. How it was decimated by digitalisation, how it reacted and what the outcomes are. More importantly, what are the lessons we can draw from it, with every business fa
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SINGAPORE (Dec 4): This is the second instalment on my views about the newspaper industry. How it was decimated by digitalisation, how it reacted and what the outcomes are. More importantly, what are the lessons we can draw from it, with every business facing similar disruptions from the onslaught of digital innovations, new technologies and changing behaviours in a new ecosystem.

Last week, in my article entitled “Go digital or die. Is print media really dying?” I wrote about the loss of circulation, readership and advertisement revenue of newspapers to the technology giants. I explained how the business models and competitive advantages of the newspapers were being quickly annihilated by the internet.

This week, I am writing about how the newspapers responded, fighting back by putting their content online, often for free, with the aim of expanding their readership. This was in the hope that, as their digital readership grew, they would secure a fair share of the fast exploding digital advertisement revenue to make up for the loss of their print advertisements.

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