SINGAPORE (Apr 2): What if you could have software predict which of your customers are going to leave you within the next 10 days, and automatically initiate a Facebook campaign for them? Such is the promise of artificial intelligence. By mining and analysing data, AI systems are increasingly able to predict behaviour. They can also take action based on pre-defined instructions.

This technology is not yet within the reach of most companies. But AI-as-a-service start-up Tuple Technologies hopes to change that. “The process of doing data analytics is very tedious right now,” says ­Anmol Mohan, co-founder and CEO of Tuple. “Companies have to set up the software and machine-learning pipelines, and hire a bunch of data scientists to clean up and look into their data. This is an expensive and lengthy process. That’s why most companies shy away from using data to optimise their businesses.”

Tuple offers small and medium-sized enterprises data analytics to predict customer behaviour. It helps them clean up and process their data automatically. The company claims its AI software also learns as it does this, and can generate up to nine different use cases for the data in just a day. “The idea is not just to give companies insights into their businesses, but also recommended actions that they can take to improve their businesses,” Mohan adds.

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