SINGAPORE (May 10): If there is one thing that internet and app-oriented start-ups track closely regardless of the industry they operate in, it is the conversion rate. This metric measures how much user traffic is translated into a desired action, for instance, sales. The aim, obviously, is to have a high conversion rate in order to boost the chances of success.

Recommend Group, which operates platform apps in three Southeast Asian markets, has found a way to improve the conversion rate. The home maintenance and improvement services platform has run trials in Indonesia with Grab, a much bigger regional platform with services ranging from ride-hailing to food delivery.

What Recommend did was to temporarily integrate its offerings with the Grab app in Indonesia, enabling users to procure services, such as air-conditioner servicing, plumbing, renovation works, interior design, architecture and construction, from the service providers also on the platform.

These transactions were captured and reflected on Recommend’s back end.

The outcome was incredible. “In the space of six weeks, [our] conversions increased by 800%. So, the proof was there, [as] the [trial tie-up] showed that this was something viable,” Alex Tan, co-founder of Recommend, tells <i>The Edge Singapore</i> in an interview.

Find out more in this week issue of<i> The Edge Singapore</i> (Issue 881, week of May 13), on sale now at newsstands. Subscribers can log in and <a href="https://www.theedgesingapore.com/print-edition/recommend-aims-permanent-integration-offerings-grab-clear-path-towards-profitability">read the story</a> or click here to <a href="https://www.theedgesingapore.com/subscribe">subscribe</a>.

This startup plans to permanently integrate its offerings with Grab

Data is the new oil but is it as dirty?

'Transition credits' could sweeten deal for early retirement of coal-fired power plants: MAS, McKinsey paper

DPM Lawrence Wong appointed as GIC’s deputy chairman

Will the Rising Sun keep rising?

Fed signals higher-for-longer rates with hikes almost finished

A mild retreat by risk-free rates won’t help equities to rally 

RHB pegs ISOTeam’s TP at 5 cents after rights issuance

China discovers adventure tourism

Safeguarding crypto investments through interoperability

Tech news in less than 5 minutes – October 2023

Double clicking on getting the most out of generative AI with Google Cloud

Three Arrows Capital's Zhu arrested while trying to leave via Changi Airport

Enterprise Singapore developing new local, international sustainability standards and accreditation schemes

Newly rebranded GROW with Singlife focuses on dialling up the 'human touch' for advisers and investors

For the globetrotter, the World Is Yours Dual Timezone by Jacob & Co is an absolute essential

The Powder Shampoo’s Lynn Tan reflects on a year of eco-conscious success and challenges

A massage and a meal

Should you consider diversifying beyond public markets? 

The Fed has rained on the parade, but investing locally retains its positives

Where are the Chinese when you need them?

Keppel Corp seeks name change to 'Keppel' to reflect new structure

Mapletree’s group of REITs are a ‘great place to be in’, says DBS

Why it’s worth taking a closer look at Keppel REIT’s portfolio

Boustead Singapore is 'big, bold and beautiful', says OCBC

Foodpanda deal could be ‘value-accretive’ for Grab, says HSBC

This startup plans to permanently integrate its offerings with Grab

Related News

Highlights

Data is the new oil but is it as dirty?

Related News

Grab partners Circle to pilot Web3 features in Singapore

Citi increasingly positive on Grab following sustainable improvement in operations

Tin Pei Ling leaves Grab months after public outcry