SINGAPORE (July 30): When Anuj Jain left the corporate world to start his own company, he was unprepared for the hurdles he would encounter. Jain had set up a website to sell antique furniture and expected his years of experience successfully climbing the corporate ladder to make a difference. “You think magic will happen, but it doesn’t,” he says, recalling his experience.

Instead, Jain found himself having to navigate a fragmented and confusing start-up world. “It’s a very tough journey for a founder even after you have had a great career and accomplished a lot,” he says. To raise money, for instance, Jain spent a good nine months to a year figuring out the local start-up funding ecosystem.

“There are so many accelerators, incubators, crowd-funding platforms, venture capitalists (VCs), angel clubs, events, boot camps,” he says. “As a founder, you have to go [out there to raise money] and it depends on your physical time and reach. How much can you do while you are creating a product, developing a team and running against time in terms of your cash burn?”

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