Main image: Ang went on a study trip to Guangzhou to learn about automation from a company that serves 600,000 meals a day

SINGAPORE (Apr 9): Today, Elsie’s kitchens are a very different place. Since joining the business officially six years ago, Ang has digitalised and automated many processes, refreshed the brand and menu and designed a more efficient workflow. He also recruited professionals, managers, executives and technicians (PMETs) to bolster the company’s workforce.

Ang, who is managing director of Elsie’s Kitchen, says the company is now much bigger. It can cater for a variety of situations: corporate events, themed parties, baby showers, weddings, exhibitions and product launches. Its clients include both small and medium-sized enterprises (SMEs) and large corporations. Notable names include Singapore Telecommunications, DBS Group Holdings, Singapore Airlines, Unilever, Procter & Gamble and HP. Government agencies and statutory boards such as the National Environment Agency, Media Development Authority and Singapore Police Force are also in its client list.

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