SINGAPORE (Dec 21): In the cut-throat environment of the e-commerce space, online retailers are finding it increasingly hard to differentiate themselves from their other online competitors.

Some have resorted to retreating into a new old space ‒ physical retail. The trend is partly driven by consumers’ dissatisfaction. Karen Yeung, an account manager, for example, is wary of buying clothes online due to inconsistent sizing by retailers.

Recently, online fashion brand Love, Bonito, as well as online concierge service Honestbee has moved offline, opening their physical stores.

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