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Medical records software provider Klinify to monetise data as it expands overseas

Ko Ding Wei
Ko Ding Wei7/10/2017 08:00 AM GMT+08  • 5 min read
Medical records software provider Klinify to monetise data as it expands overseas
SINGAPORE (July 10): Surendran Krishanthan knows something about adapting a start-up to market demand. His first medtech start-up, an online appointment portal for doctors called DocTree Asia, failed miserably, by his own admission. Forced to rethink the
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SINGAPORE (July 10): Surendran Krishanthan knows something about adapting a start-up to market demand. His first medtech start-up, an online appointment portal for doctors called DocTree Asia, failed miserably, by his own admission. Forced to rethink the product, Surendran and his team spent hours shadowing physicians to understand clinic workflows, pain points and why so many doctors do not document any of their procedures on a digital platform. In 2013, they polished up their value proposition and started electronic medical records (EMR) platform Klinify. Clinics are charged on a per-patient-per-visit basis, from between 20 cents and $6 as at last year, each time they use Klinify.

Now, 27-year-old Surendran is adapting his start-up yet again. Klinify has secured an investment from healthcare services provider Zuellig Pharma. The two companies have agreed to a strategic partnership that will see Klinify collate data on prescription drug demand via its platform. This data will then be sold to pharmaceutical companies through Zuellig Pharma’s data services business.

By monetising Klinify’s data this way, Surendran hopes to increase the platform’s take-up among doctors and clinics. Since the partnership, Klinify has expanded its operations to Malaysia. But unlike the business model it currently adopts in Singapore, the service is provided to Malaysian clinics for close to nothing. “Most doctors are not comfortable paying for such services, and they would rather find different ways to work with you to get the service,” says Surendran.

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