SINGAPORE (May 7): For an industry that generates so much money, advertising has many unhappy stakeholders. “The media industry is kind of broken; because vendors are not happy with the performance rates, publishers and content owners don’t make as much money. Advertisers find difficulty engaging their audiences and users are using technology to block and skip ads. Stakeholders are not happy with the situation,” says Alexandre Yokoyama, CEO of start-up iVideoSmart.

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