SINGAPORE (Dec 24): Retailers have struggled for years as the onslaught of online commerce drove customers out of shops and onto the web, changing traditional retail conventions of “build it and they will come”. While physical retailers scrap for customers, retail technology start-up Omnistream hopes to give them a leg-up in attracting customers to their stores.

The start-up combines both internal data collected by retailers from their transactions and external data such as the location of the store and factors that affect sales. Omnistream offers real-time personal intelligence and predictive operations for improved inventory management and understanding the customer better.

The inspiration for the start-up originated from the team’s background in automated hedge funds, says Wendy Chen, chief data officer and co-founder. “I realised that there was a lot of untapped potential in this part of the world, especially when it comes to data-driven decision making. This is the exact same way we think about the world of business in automated hedge funds,” Chen tells The Edge Singapore.

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