Home News In print this week

Entrepreneurs must dare to do things differently, says Angry Birds’ former CMO

Benjamin Cher
Benjamin Cher12/4/2017 08:00 AM GMT+08  • 6 min read
Entrepreneurs must dare to do things differently, says Angry Birds’ former CMO
SINGAPORE (Dec 4): When three students — Niklas Hed, Jarno Väkeväinen and Kim Dikert — won a game-making competition hosted by HP and Nokia, they approached Peter Vesterbacka for ideas on what to do next. Vesterbacka was working in business developm
Font Resizer
Share to WhatsappShare to FacebookShare to LinkedInMore Share
Scroll to top
Follow us on Facebook and join our Telegram channel for the latest updates.

SINGAPORE (Dec 4): When three students — Niklas Hed, Jarno Väkeväinen and Kim Dikert — won a game-making competition hosted by HP and Nokia, they approached Peter Vesterbacka for ideas on what to do next. Vesterbacka was working in business development at HP at the time, and he advised them to carry on making games.

“It’s very clear that you guys love making games, so why don’t you start a company making games,” Vesterbacka told them. So the trio started Rovio Entertainment in 2003, and went on to publish the hit mobile game Angry Birds. The first game involved slingshotting colourful birds to break down the fortresses of green pigs.

Vesterbacka ended up joining the team at Rovio as chief marketing officer (CMO) and helping to build the brand into a successful mobile gaming franchise, even spinning off a movie. “I said we were going to have 100 million downloads, but nobody believed me. Then, we got it to 100 million in 50 months, and now it is approaching four billion and we [also] got the movie out last year,” he says.

For more insights on corporate trends...
Sign In or Create an account to access our premium content.
Subscription Entitlements:
Less than $9 per month
Unlimited access to latest and premium articles
3 Simultaneous logins across all devices
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)
×
Loading next article...
The Edge Singapore
Download The Edge Singapore App
Google playApple store play
Keep updated
Follow our social media
Subscribe to The Edge Singapore
Get credible investing ideas from our in-depth stock analysis, interviews with key executives, corporate movements coverage and their impact on the market.
© 2022 The Edge Publishing Pte Ltd. All rights reserved.