SINGAPORE (Mar 4): It was a busy lunchtime crowd at the OLDTOWN White Coffee restaurant at Suntec City Mall. Waitstaff were bustling between tables serving steaming bowls of food and cups of the restaurant’s famous white coffee. The whole operation moved like clockwork — orders placed quickly, and food cooked and delivered correctly and promptly — as a result of the restaurant owners’ decision to inject a little artificial intelligence (AI) into what has traditionally been a very labour-intensive and people-oriented business.
“OLDTOWN White Coffee Suntec is the first outlet to utilise such a system as part of the company’s digital efforts to boost service excellence. With the facial recognition system, we are able to identify and authenticate customers, capture their past purchasing history and provide personalised recommendations according to their buying behaviour,” says OLDTOWN White Coffee Singapore.
“Moving forward, OLDTOWN White Coffee will be concentrating on expanding this new concept and TabSquare technology via a franchise system,” it adds.