(Sept 11): Xia Ye, a former Procter & Gamble regional brand manager, is making a bid for a slice of the US$200 billion ($270 billion) television commercial market with a new mobile application. His startup, Cloud Wings, has worked with Nanyang Technological University (NTU) to develop an app that allows users to interact with video screens. Users can shake their phones at an outfit worn by a sitcom character, for instance, and the app will direct them to an online store where they can buy it.

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