SINGAPORE (Nov 12): When designing the BMW i3 electric vehicle (EV), BMW’s designers probably did not expect it to be used by ambassadors — who typically move around in stretch limousines.

So, when Dr Ulrich Sante, Germany’s ambassador to Singapore, took delivery of an i3 as his official car in May, BMW needed to build a special part that sits between the panel and the bonnet for the German flag to be flown, recalls Christopher Wehner, BMW Group Asia’s managing director, with a laugh. For Sante, sending the green message by driving a modest-looking electric car is more important than sitting back in a high-end BMW 7 Series.

In an interview with The Edge Singapore, Wehner notes that sustainability has always been a part of the BMW Group’s strategy. For its i sub-brand, “sustainability” applies to not just how the engines are powered, but also the process in which the materials used in the construction of the vehicles are produced.

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook