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Banyan Tree adopts asset-light strategy, gets cash infusion from Accor, Vanke

Lewis Lim & Goola Warden
Lewis Lim & Goola Warden10/16/2017 08:00 AM GMT+08  • 8 min read
Banyan Tree adopts asset-light strategy, gets cash infusion from Accor, Vanke
(Oct 16): Palm trees, soft white sand on endless beaches and blue seas on the west coast of Phuket conjure up images of the Banyan Tree brand and its luxury spas and mouth-watering Thai cuisine.
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(Oct 16): Palm trees, soft white sand on endless beaches and blue seas on the west coast of Phuket conjure up images of the Banyan Tree brand and its luxury spas and mouth-watering Thai cuisine.

Laguna Resorts and Hotels (LRH) and its parent Banyan Tree Holdings own the brands and hotels synonymous with seaside tourism in the Land of Smiles. The past three years have been difficult, however, with BTH notching up losses.

The leisure business is notoriously volatile, and disruptors such as Airbnb and Expedia have pressured margins across the sector.

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