SINGAPORE (Mar 12): At a security firm’s command centre on Boon Lay Way, trained personnel stare at banks of monitors linked to CCTV cameras around Singapore. The space occupied by the command centre was acquired by Advancer Global last August for $860,000 in the hope of capitalising on continued demand for security guard services in a tight labour market. It could also be a cornerstone of Advancer’s effort to leverage technology and establish itself as a leading provider of facilities management services.

Advancer started out as a maid agency, but expanded into a range of other services over time. Besides providing security guards, it also offers building management, cleaning, pest control and landscaping services. Now, the company is aiming to sell these various services as an integrated package to owners of commercial buildings as well as the management committees of condominiums. About 10% of Advancer’s clients currently contract more than one of its services.

Many of Advancer’s services have traditionally relied on the availability of labour, which is becoming scarce in the face of Singapore’s ageing population as well as restrictions on the inflow of foreign labour. As it is, the demand for security guards in Singapore outstrips supply, according to Stanley Chin, who is in charge of marketing at Advancer and is a nephew of the company’s CEO Gary Chin. “We can cherry-pick our clients. You can never capture the market because the demand is so high,” he tells The Edge Singapore in a recent interview.

To continue reading,

Sign in to access this Premium article.

Subscription entitlements:

Less than $9 per month
3 Simultaneous logins across all devices
Unlimited access to latest and premium articles
Bonus unlimited access to online articles and virtual newspaper on The Edge Malaysia (single login)

Stay updated with Singapore corporate news stories for FREE

Follow our Telegram | Facebook