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The ‘Internet of Chickens’: What a remote poultry farm says about the data economy

Lee Joon Seong
Lee Joon Seong7/7/2017 03:19 PM GMT+08  • 5 min read
The ‘Internet of Chickens’: What a remote poultry farm says about the data economy
SINGAPORE (July 10): In a remote city in Thailand, about 2,000km from Singapore, a poultry farm has a problem. The five million chickens it produces weekly suffer a high mortality rate. The farm also struggles with non-uniformity in bird sizes, and an ina
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SINGAPORE (July 10): In a remote city in Thailand, about 2,000km from Singapore, a poultry farm has a problem. The five million chickens it produces weekly suffer a high mortality rate. The farm also struggles with non-uniformity in bird sizes, and an inability to detect disease early. The solution? Advanced analytics and the Internet of Things (IoT).

By collecting information on feed, body weight, egg production, egg weight and ventilation, and then using advanced image processing, deep learning and other machine-learning technologies, this farm can identify disease and predict mortality rates with far greater accuracy. Efficiency has been revolutionised. The farm is producing higher-quality chickens and eggs. And, it is differentiating itself from its competitors.

This project raises the bar for innovation in the Southeast Asian poultry industry. It also shows the game-changing power of data and analytics, as well as their potential to disrupt business models and challenge the status quo. It is no surprise, then, that the recent report from Singapore’s Committee on the Future Economy (CFE) singled out digital capabilities — especially data and analytics — as key growth strategies for the future.

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