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‘I can’ generation reshaping the economies of China and the world

Helen Wong
Helen Wong9/18/2017 08:00 AM GMT+08  • 5 min read
‘I can’ generation reshaping the economies of China and the world
(Sept 18): In the 1950s and 1960s, the world economy was transformed by the emergence of the American consumer. Today, China’s rising “I can” generation is in the economic driving seat.
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(Sept 18): In the 1950s and 1960s, the world economy was transformed by the emergence of the American consumer. Today, China’s rising “I can” generation is in the economic driving seat.

China’s rapid social and economic transformation over the past three decades has given rise to a new age of consumer that we are calling the “I can” generation. Emboldened by years of economic growth, this generation is empowered by the rising digital economy in China, represented by a new Taobao-WeChat digital purchasing and communication axis.

Essentially, China’s “I cans” leapt from the pre-web era straight to the mobile internet, skipping the PC altogether. On the way, their e-commerce activity has created one of the world’s largest digital economies and is spawning a new generation of Chinese IT companies that are making their presence felt on the global stage.

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