Schroders has announced the appointments of Lily Choh as its new CEO of its Singapore office and Amy Cho as its head of distribution for the Asia Pacific (APAC) region on April 28.

Choh, who will assume the role in May, will execute Schroders’ growth strategy across Southeast Asia. She will also oversee the management of the Singapore office.

Choh was previously deputy CEO at Schroders Singapore and director on the board, in addition to her role as head of institutional, APAC.

She will transition out of her dual role as head of institutional by the end of 2021.

Choh will succeed outgoing CEO Susan Soh.

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Soh was CEO of Schroders Singapore for the last 14 years and has “significantly evolved the business in Singapore and the Southeast Asian region”, says Schroders in a statement.


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Soh will now focus on her role as co-CEO of Asia Pacific with Chris Durack. She will also remain a director of Schroders Singapore.

“With a rapidly increasing middle class, the Southeast Asia region provides opportunities for us to tap the growing wealth with our innovative wealth management solutions to cater to the preferences of the local investors. I am confident that Lily, who has been working closely with me over the last few years, is well placed to take our business to the next stage of growth. We look forward to this new chapter for Schroders Singapore under Lily’s leadership,” says Soh.

In addition, Amy Cho has been appointed to the newly created role of head of distribution, APAC. Cho will lead distribution across both intermediary and institutional channels.

She will also closely with co-CEOs of APAC, Soh and Durack, to drive a cohesive distribution strategy across the region.

“Schroders remains committed to its ambitious growth plans across the APAC region, and Amy’s appointment is key to driving our strategic distribution priorities in the region and creating greater synergies across our business channels,” says Durack.