Citi, on May 24, announced the appointment of Serene Gay as the Singapore Head of Credit Cards & Personal Loans for its Global Consumer Banking (GCB) business, succeeding Vikas Kumar who will be joining Citi’s US Consumer Unsecured Lending team as the Head of Personal Installment Lending.
In her new role, Gay will oversee credit cards and unsecured lending covering Citi-branded and co-branded cards for consumers as well as Citi-branded commercial cards.
She will also be responsible for driving customer growth, portfolio management, product management and customer retention for credit cards and ready credit.
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Gay comes with over 16 years of experience in Citi across Singapore, Thailand and China, and was previously the Head of Client Growth, Cards and Loans in the regional APAC & EMEA office.
Brendan Carney, Chief Executive Officer of Citibank Singapore Limited and GCB ASEAN Cluster Head says, “Serene’s strong international experience across some of Asia’s most dynamic markets makes her the ideal leader to drive our already strong cards and loans franchise to new levels of success”.
