Citi, on May 24, announced the appointment of Serene Gay as the Singapore Head of Credit Cards & Personal Loans for its Global Consumer Banking (GCB) business, succeeding Vikas Kumar who will be joining Citi’s US Consumer Unsecured Lending team as the Head of Personal Installment Lending.

In her new role, Gay will oversee credit cards and unsecured lending covering Citi-branded and co-branded cards for consumers as well as Citi-branded commercial cards.

She will also be responsible for driving customer growth, portfolio management, product management and customer retention for credit cards and ready credit. 

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