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Vietnam's tough new drunk-driving law is hurting beer sales

Bloomberg
Bloomberg1/21/2020 6:16 PM GMT+08  • 5 min read
Vietnam's tough new drunk-driving law is hurting beer sales
Beer sales in Vietnam have dropped by at least 25% since strict penalties on inebriated drivers took effect on Jan 1.
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(Jan 21): Vietnam’s new get-tough-on-drunk-driving law is reining in one of the world’s fastest-growing beer markets.

Beer sales in the country have dropped by at least 25% since strict penalties on inebriated drivers took effect on Jan 1, and the police have issued more than 6,200 fines, according to local media. The Vietnam Beer Alcohol Beverage Association, which represents domestic and international brewers, says its members are complaining about a plunge in sales of the amber drink.

“Just look at any beer places and you will see how empty they are these days,” said Luong Xuan Dung, the group’s general secretary. “Falling beer sales are a reality. We haven’t got an exact number of the decline in alcohol sales yet, but they have definitely dropped a lot.”

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